AMC Groove serves as the design system for the reimagined American Motors Corporation (AMC), an automobile company.
The Groove app, designed for electric vehicles (EVs), draws inspiration from AMC's history and potential. By blending vintage aesthetics with a modern touch, AMC Groove empowers users to remotely manage their EVs.
The app enables users to receive car updates, regulate climate settings, navigate routes, bookmark locations, and seamlessly connect their EV app with their AMC vehicle.
Prompt: Design System
Duration: 15 Weeks
Software: Figma
Main Objectives
Rejuvenate the Brand
AMC, founded in 1954 and merged with Chrysler in 1987, aims to revive its legacy through this design system. The goal is to craft an appealing EV app that pays homage to the vintage style while incorporating a modern twist, aligning with contemporary design standards.
Creating a System
Beyond the EV companion app, the design system establishes a set of guidelines and rules. This framework serves as a reference for future designers and developers, enabling them to replicate the rebranded style consistently, understand its purpose, and easily communicate it to others.
From Old to New
Over time, designs undergo evolution and transformation. In the case of this app, the emphasis was on a modern rebrand that is clear and concise yet evokes a sense of the old brand. Through strategic choices in typography and color, the brand underwent a significant transformation, as illustrated below. The original logo is depicted on the left, while the new AMC rebrand is showcased on the right.
Design Iterations
Final Prototype & Designs
Presented here is the prototype of the EV app Groove, offering insights into the design structure, user flow, and the application of branding.
Reflection
Having developed my initial design system, my key learning emphasizes the crucial role of a design system. It serves as a cornerstone in maintaining consistency within a brand's standards. This coherence ensures that all designs produced by brands or companies are not only concise but also seamlessly cohesive.
